Curb + Key Realty
Realty that cares.
Curb + Key Realty supports and educates home buyers and sellers to make the most informed decisions.
The Project Vision
Curb + Key Realty recognized the importance of creating a cohesive brand. The Curb + Key team expressed to us that they wanted the whole package: A logo, business cards, letter head, and website.
We use a tried and tested methodology. We use 3 lenses to help us frame the design thinking process.
1. Gather Insights
Gather and share Insights
2. Conduct Planning & Design Thinking Workshop
Ideate - Generating lots of ideas quickly and choosing the right ones to move forward with. Our mindset here was to be open
Prototype - Making ideas come to life by building something rough and rapid. Our mindset here was build to think.
Iterate - Repeating ideation and prototyping over and over to refine the idea and move it forward. Our mindset here was to experiment our way forward.
3. Design & Build
Once we've agreed on the finalized prototype we designed a logo that is attractive and cohesive to the company brand. Once the logo was created we put together a style guide that would keep branding uniformed as we moved forward. We then designed company marketing collateral consisting of a professional realty business card and company letterhead. This led us to the final step which was to take everything we learned throughout the process to design and build a website that tells the Curb & Key story.